Hello, I'm Marcelo!

I'm a Product and UX Designer with 16 years of experience turning complex problems into clear, purposeful solutions. From product strategy to prototyping, I work at the intersection of user research, business strategy and design. I deliver products that are both innovative and inclusive.

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Hello, I'm Marcelo!

I'm a Product and UX Designer with 16 years of experience turning complex problems into clear, purposeful solutions. From product strategy to prototyping, I work at the intersection of user research, business strategy and design. I deliver products that are both innovative and inclusive.

SCROLL TO SEE MORE

SCROLL TO SEE MORE

Hello, I'm Marcelo!

I'm a Product and UX Designer with 16 years of experience turning complex problems into clear, purposeful solutions. From product strategy to prototyping, I work at the intersection of user research, business strategy and design. I deliver products that are both innovative and inclusive.

SCROLL TO SEE MORE

SCROLL TO SEE MORE

DUKE

Duke Alumni

Duke University partnered with Yamamoto to fully redesign its alumni digital ecosystem, including their Alumni dashboard.

DESIGN EXECUTION

DESIGN SYSTEM

INTERACTION DESIGN

PROTOTYPING

ACCESSIBILITY

MOTION

Duke Travel Site Zoomed into the filters

DUKE

Duke Alumni

Duke University partnered with Yamamoto to fully redesign its alumni digital ecosystem, including their Alumni dashboard.

DESIGN EXECUTION

DESIGN SYSTEM

INTERACTION DESIGN

PROTOTYPING

ACCESSIBILITY

MOTION

Duke Travel Site Zoomed into the filters

SHOPPERS DRUG MART

Medication Inventory

During the the COVID-19 pandemic medication shortage was affecting people around the world. We designed a platform that allowed customers to easily search for their medication's availability at neraby stores.

DESIGN EXECUTION

UX RESEARCH

USER TESTING

ACCESSIBILITY

PROTOTYPING

Flushot ui, shoing the store list and map interface.

SHOPPERS DRUG MART

Medication Inventory

During the the COVID-19 pandemic medication shortage was affecting people around the world. We designed a platform that allowed customers to easily search for their medication's availability at neraby stores.

DESIGN EXECUTION

UX RESEARCH

USER TESTING

ACCESSIBILITY

PROTOTYPING

Flushot ui, shoing the store list and map interface.

SHOPPERS DRUG MART

Flu Shot Finder

For the first time Shoppers was offering online booking for their Flu Shots. We collaborated with SDM's internal team to design an integrated experience serving thousands of Canadians.

DESIGN EXECUTION

INTERACTION DESIGN

PROTOTYPING

ICONOGRAPHY

ACCESSIBILITY

Flushot ui, shoing the store list and map interface.

SHOPPERS DRUG MART

Flu Shot Finder

For the first time Shoppers was offering online booking for their Flu Shots. We collaborated with SDM's internal team to design an integrated experience serving thousands of Canadians.

DESIGN EXECUTION

INTERACTION DESIGN

PROTOTYPING

ICONOGRAPHY

ACCESSIBILITY

Flushot ui, shoing the store list and map interface.

Cargill

Sustainability Site

Cargill wanted to showcase their sustainability initiatives across America, so we designed an immersive, interactive experience that invites users to dive into the stories and projects driving their impact.

DESIGN EXECUTION

INTERACTION DESIGN

PROTOTYPING

ACCESSIBILITY

Cargill Sustainability Site

Cargill

Sustainability Site

Cargill wanted to showcase their sustainability initiatives across America, so we designed an immersive, interactive experience that invites users to dive into the stories and projects driving their impact.

DESIGN EXECUTION

INTERACTION DESIGN

PROTOTYPING

ACCESSIBILITY

Cargill Sustainability Site

MDes Thesis Project

Emilia

Emilia is a thesis project that investigates solutions to mitigate loneliness by supporting elders to connect with their families and friends through connected objects and subtle communication.

DESIGN EXECUTION

RESEARCH

USER TESTING

PRODUCT DESIGN

XBOX and PS5 Pre Sale Experience

MDes Thesis Project

Emilia

Emilia is a thesis project that investigates solutions to mitigate loneliness by supporting elders to connect with their families and friends through connected objects and subtle communication.

DESIGN EXECUTION

RESEARCH

USER TESTING

PRODUCT DESIGN

XBOX and PS5 Pre Sale Experience

Let's Chat!

© 2026 Marcelo Luft